IMB Internationales Marketing
(Bachelor of Arts, Licence Gestion)

Hochschule Niederrhein. Your way.

IMB Internationales Marketing

International Marketing (Bachelor of Arts, Licence Gestion)
German-French degree programme
at our partner university Université de Haute Alsace, Mulhouse Colmar in Frankreich

Goal and content of the degree programme

Target group 
The binational bachelor's degree programme “International Marketing" is aimed at prospective students with a practical orientation looking to complete a compact business administration degree programme specialising in Marketing and International Management with an international orientation. 
Goal of the degree programme 
The degree programme is aimed at enabling graduates to assume expert and management roles in national and international companies, associations, public and comparable institutions in a wide range of business administration-related fields. 
The programme conveys the basic knowledge required for practical everyday business life and a wide range of specialised, methodological and social skills. Graduates are able to analyse practical business-related problems with suitable techniques and apply academic findings to develop practical solutions. They acquire the skills they need to think cross-functionally and are then in a position, for example, to understand business-related questions within the context of wider corporate processes or a higher-level socio-economic framework.
Content and structure of the degree programme
You will spend the 1st to 4thsemesters studying with students of the French partner university at the Hochschule Niederrhein, Faculty of Business Administration and Economics in Mönchengladbach.

The curriculum includes the following topics and qualifications:

  • Basics of Business Administration (core area business administration),
  • other know-how required for managerial roles in companies (economics, mathematics, commercial law, business information systems) and
  • the necessary key qualifications (commercial languages and international competence as well as other key qualifications).

Based on this knowledge, the bachelor's degree programme with its two areas of specialisation offers students the opportunity to focus more closely on these subjects.

The specialisation subjects are:

  • Marketing
  • International Management

In addition, optional compulsory courses offer students the chance to effectively round off the areas of specialisation Marketing and International Management. They are then able to use the theoretical knowledge they have acquired in practical applications.
The 5th and 6th semester of the German-French degree programme “International Marketing” are held together with the French students at the French partner university in Colmar. The curriculum here includes business-related subjects with one area of specialisation in the field of “Marketing and Sales”, advanced language courses as well as other key qualifications. 

The degree programme is of modular structure, and each module is concluded with a graded examination for which the respective credit points are awarded.

Click here to open a figure showing the degree programme pathway and the curriculum for German students (view figure)

Click here to open a figure showing the degree programme pathway and the curriculum for French students (view figure).

At the end of the degree programme, the bilingual bachelor's thesis must be completed and presented in a colloquium. The students of the degree programme “International Marketing" graduate with a German-French double degree. Both partners – the Faculty of Business Administration and Economics of the Hochschule Niederrhein, Mönchengladbach and the Domaine Gestion Commerce de l'Université de Haute-Alsace, Mulhouse-Colmar – each award a “Bachelor of Arts" (HN) and a “Licence Gestion" (UHA).

Special factors

  • Maximum of 10 students per academic year
  • The degree programme is eligible for a grant through the EU Erasmus programme
  • The degree programme is DFH supported; while studying abroad you are awarded a monthly grant of EUR 270.

Admission requirements

The following certification is required: 

  • General university entrance qualification or entrance qualification for a university of applied sciences
  • French skills to level B2
  • Certification of practical training Specialist internship (evidence must be provided at the latest at the beginning of the fourth semester) over a period of 12 weeks. The internship must cover at least three of the following functional areas throughout the entire period of the internship: Procurement, materials management, production planning, organisation, accounting, information technology, banking, human resources, marketing/sales, taxation and auditing. The accounting functional area is compulsory for the Business Administration bachelor's degree programme. 

How to apply?

How to apply?

Students who graduated in Germany or in another EU country apply online directly to Hochschule Niederrhein. 
Go to online-application

Students who graduated in a non-EU country should submit their application directly to uni-assist. 
Application period: May 1st – June 15th
Go to uni-assist


All application information


Institut Français


For further information click here: Studying abroad
Contact in the International Office

Semester Fees

Click the following link for information on the current semester fees and the semester ticket for public transport.


The degree programme is accredited by the FIBAA (Foundation for International Business Administration Accreditation).



Stephanie Lenz, Diplom-Ökonomin
Academic Administrator
Janina Biller
Academic Administrator