BSM Sales and Marketing
Bachelor of Arts (B.A.)

Hochschule Niederrhein. Your way.

BSM Sales and Marketing (B.A.)

Our English-language Sales and Marketing Bachelor's degree programme offers students the opportunity to acquire a Bachelor of Arts degree in six semesters. The programme is innovative and meets the latest demands of business, helping students take their first steps towards an international career with highly competitive specialisation in sales and marketing. 

With emphasis on practical experience, hybrid teaching/learning scenarios and working in small groups with a problem-based learning approach, the degree programme teaches students how to understand the market and apply this knowledge in a manner that is geared to both customers and competitors. Our graduates are able to identify underlying sales and marketing problems and apply the right tools to formulate sales and marketing strategies. With the experience gained during the compulsory semester abroad and the focus on learning fluent business English, graduates of our Sales and Marketing studies hold the key to a promising international career.

Click here for the Sales and Marketing website

Aim and content of the degree programme

Aim of the degree programme

The English-language Bachelor's degree in Sales and Marketing enables and qualifies students to work in specialist and management roles in sales and marketing in national and international companies, associations, public and similar institutions. 

Our modules focus on teaching professional, methodological and social skills in five categories: 

  • Basic knowledge of business administration 
  • Key qualifications 
  • Languages 
  • International competence
  • Practical projects

After successfully completing the Bachelor's degree in Sales and Marketing (B.A.), our graduates have acquired the following skills and abilities:

  • They have learnt how to understand the market and apply this knowledge with an approach that is geared to both customers and competitors.
  • They are able to analytically describe problems that are relevant to sales and marketing even in complex contexts and also how to develop effective strategic and operative measures.
  • They can identify the underlying sales and marketing problems and apply sales and marketing tools to formulate sales and marketing strategies.
  • They are able to work in teams, solve conflicts with a result-oriented focus, meet deadlines, work on solutions independently and present them in a convincing manner.
  • They are able to speak English and one other language fluently and use them effectively in a business environment.
  • They are able to work and communicate successfully in the digital world.


Content and structure of the degree programme

The degree programme is full-time and the standard time to degree is six semesters with a total workload of 180 ECTS. The fifth semester includes a compulsory mobility window abroad, either as a course of studies or as an internship. At the end of the programme students are awarded a Bachelor of Arts (B.A.) qualification. 

Within the basic business administration framework, students also acquire knowledge of sales, marketing, economics, statistics, controlling and purchasing. This knowledge enables students to independently carry out assignments and simulations in their practical project and also to work successfully in a team. 

In addition to specialist and technical knowledge, soft skills are also taught and trained. The programme enables students to develop, structure, present and constructively discuss substantive positions and at the same time to develop their social awareness and commitment.

The digital working module ensures students are tech-savvy and have a confident command of standard and supplementary tools for collaboration such as Zoom or eduVote, and gives them the personal competence that enables them to communicate effectively on digital platforms.

The language profile of the students is supplemented by the language option module, and the internationality of the students is also promoted. 

Available languages: 

  • Chinese
  • Spanish
  • Dutch
  • French
  • Russian
  • German

International students have the opportunity to acquire German language skills in three semesters. 

During their mandatory period of study abroad, students develop international competence and also train their independence. Students decide for themselves whether they want to spend a semester abroad or complete an international internship. 

The teaching and learning forms of the Sales and Marketing B.A. programme are founded on the problem-based learning approach, whereby students have to find solutions to given problems as independently as possible.

Most modules are held in groups of up to 35 students to encourage active learning in small groups.
The regular communication with lecturers helps students to become independent and encourages them to actively participate in and contribute to the course. 


Admission requirements

  • University of Applied Sciences entrance qualification (academic and practical) 
  • General qualification for university entrance (Abitur)
  • University entrance qualification acquired abroad 
  • another equivalent recognised previous qualification
    English language skills level B2

Applications and registration

Application and enrollment information can be found here:

How to apply?

How to apply?

Students who graduated in Germany or in another EU country apply online directly to Hochschule Niederrhein. 
Go to online-application

Students who graduated in a non-EU country should submit their application directly to uni-assist. 
Application period: May 1st – June 15th
Go to uni-assist


All application information

Semester Fees

Click the following link for information on the current semester fees and the semester ticket for public transport.


The study program is accredited by the accreditation agency AQAS e.V..



Prof. Dr. Jonas Jasper
BWL, Sales and Marketing
Nina Friedrichs, M. A.
Assistant International Coordinator